About Shell

Shell is a multinational energy company that operates across the entire energy spectrum. With a presence in more than 70 countries, Shell is committed to providing sustainable and reliable energy solutions to meet the world's growing demand. The company is focused on driving innovation and investing in new technologies to help deliver clean and affordable energy solutions while also reducing its environmental impact. Shell's diverse portfolio of energy offerings includes oil, gas, renewable energy, and chemicals, and the company is dedicated to upholding responsible business practices. As a leader in the global energy market, Shell is committed to promoting sustainable development and working towards a low-carbon future.

Challenge

As a leading provider of fuels and services at gas stations, Shell offers customers a wide range of high-quality products and services. Shell's goal was to reach consumers exactly when they were searching for gas stations while in their cars. Additionally, it was important to ensure that all Shell locations were findable and attractively highlighted in vehicles.

Solution

Through 4screen’s In-Car Search campaign, Shell consistently featured in the top rankings of key search results for four months straight, leading to a significant surge in Navigations from nearby customers in need of their services.

Our 4screen campaign achieved outstanding results with enhanced targeting and tailored messaging, allowing us to explore new innovative ways to interact with our customers.

- André Humbert, Shell Brand & Comms and Customer Journey Manager

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Social

Shell experiences a significant increase in traffic to their locations due to 4screen's In-Car Search campaign

Thanks to 4screen, Shell achieved great results in Germany through a targeted, dynamic In-Car Search campaign. Over the first four months, Shell saw an 82% rise in drivers initiating Navigations to their select branches, as well as a 68% increase in sponsored in-car search clicks.