Coop Alleanza 3.0's nuanced In-Car Marketing strategy resulted in a significant increase in local brand visibility. During their six-month campaign, the impressions went up by 87%, demonstrating the effectiveness of strategic, location-based marketing and leading to a notable growth in brand recognition for the cooperative’s diverse brands.

+87%

Rise in Impressions

60%1

Navigation Rate from Search

1: Campaign duration: 3 months

About Coop Alleanza 3.0

Coop Alleanza 3.0 stands as the largest cooperative in Italy, integral to the Coop System, with 77 consumer cooperatives. Spanning nine regions with almost 350 stores and employing nearly 18,000 people, its mission is to bring quality and value to Italian consumers.

Situation

In order to increase their local presence and promote their diverse range of store types, Coop Alleanza 3.0 required a marketing strategy to build brand awareness in the competitive retail market. Coop Alleanza 3.0 also needed a dynamic campaign that presented seasonal and personalized offers to their local on-the-go customers.

Solution

By using Branded Pins and Sponsored Search for their In-Car Marketing campaign, Coop Alleanza 3.0 delivered unique, contextual, and seasonal offers for three of their store types. This innovative strategy ensured that Coop Alleanza 3.0 was not only visible but also perceived as a top choice for personalized shopping needs.

Working with 4screen gave us a viable edge in local market penetration. The in-car marketing approach has not only heightened our brand awareness but also fostered a connection with our customers through personalized, relevant offers. We are excited about what this type of innovation means for our local brand presence in the digital age.

- Lorenzo Sbrilanci & Giovanni Mezzetti, Coop Alleanza 3.0 Digital Marketing Specialists

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