Don't promote the problem; provide the solution. This is the core principle behind most successful messages. However, when it comes to drivers, this concept is sorely missing… Until now.
Introducing 4screen's brand-new In-Car Recommendations, a revolutionary new ad format that connects drivers with relevant businesses at their exact moment of need, converting real-time vehicle data into value-driven navigational prompts and exclusive offers.
These dynamic Recommendations appear to the driver through the car screen and adhere to the highest safety and privacy regulations.
How In-Car Recommendations Work?
While driving, there are a few informative prompts that drivers receive along their journey:
- Is your fuel tank running low?
- Does your electric car need charging?
- Have you been driving for an extended period without a break?
Currently, vehicles can alert drivers to these issues. However, in this digital age, merely identifying a problem isn't enough. Instead, it is about providing a viable solution as well. And that is the exact purpose behind 4screen's In-Car Recommendations.
By tapping into extensive vehicle data and collaborating with select on-route businesses, 4screen can pinpoint the exact moment a driver needs assistance and showcase your business as the solution directly on the car screen.
Low Fuel In-Car Recommendation
Instead of just notifying the driver of low fuel, 4screen partnered gas stations can appear on the car screen as the most convenient stopping point.
Exclusive offers in the In-Car Offers can incentivize immediate action, securing new business in real-time.
Charging In-Car Recommendation
You can now connect with electric car drivers precisely when they need a charge.
Provide guidance to nearby charging locations and sweeten the deal with exclusive offers from nearby businesses: A fast-food restaurant can offer a free charge IF the driver makes a purchase from their branch.
For gas and charging stations:
- Only relevant branches within a 10km radius will be displayed.
- Recommendation prompts appear at 140km and 70km ranges.
Driver Fatigue In-Car Recommendation
Driver fatigue can be identified based on the duration of a non-stop drive and the steadiness of steering.
Instead of just indicating a potential need for a break, Recommendations are provided stating where drivers can stop. Discounts, rewards, and promotions can be provided alongside the break recommendation.
Destination Arrival In-Car Recommendation
4screen can recognize when a driver reaches their destination and intends to leave the car.
Businesses can now offer perks, such as free parking or exclusive loyalty points, to incentivize visits and purchases:
- A restaurant can offer to pay for a customer's parking if they visit their location and make a purchase.
- A retailer can promote an exclusive loyalty points bonus if the driver uses a unique QR Code promotion.
Now, you are not only boosting awareness of your brands, but you are also delivering additional value alongside your high-quality products and services.
In-Car Recommendation Triggers and Offer Relevance
Context Is King
Because of the contextual nature of these In-Car Recommendations, the conversion from first impression to customer destination is extremely high. This comes down to three major factors:
Timing – Your business appears at the moment when your services are expressly required.
Relevance – Low gas triggers won't recommend supermarkets. Driver fatigue signals won't recommend bookstores. By utilizing specific vehicle data points, 4screen can ensure that your brand appears as a Recommendation ONLY when there is a specific need and in the right context.
Lack of Alternatives – Drivers are inherently more receptive to destination suggestions given the confines of their environment. They simply do not have the luxury of scrolling through a wide range of alternative options. This results in high conversion rates for real-time value-driven Recommendations.
Your On-The-Go Customer Solution Starts with In-Car Recommendations
Become the problem-solver for your nearby customers today and transform their needs into navigation. Click here to learn more or connect with an In-Car Marketing Advisor to get started.
